Showing posts with label gulf of mexico. Show all posts
Showing posts with label gulf of mexico. Show all posts
Tuesday, June 29, 2010
Monday, May 24, 2010
BP British Petroleum to change its name
BP plc (NYSE: BP) will change its name to British Petroleum in a desperate attempt to slip the public’s growing negative opinion of the company. The oil firm has spent nearly a decade building the BP name.
Brand consulting company BrandZ puts the value of the BP brand at $17 billion. Interbanrd put the value of the BP brand at $3.7 billion. The discrepancy is the reasons no one takes the bran More..d valuation business seriously.
BP’s market cap is $134 billion down from $194 billion at its 52-week high. It is now likely that BP has a negative brand value, not like the American International Group (NYSE: AIG)
Brand consulting company BrandZ puts the value of the BP brand at $17 billion. Interbanrd put the value of the BP brand at $3.7 billion. The discrepancy is the reasons no one takes the bran More..d valuation business seriously.
BP’s market cap is $134 billion down from $194 billion at its 52-week high. It is now likely that BP has a negative brand value, not like the American International Group (NYSE: AIG)
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